Define American

Define American is a non-profit media and culture organization that uses the power of story to transcend politics and shift the conversation about immigrants, identity, and citizenship in a changing America. We work to increase awareness of the role of immigrants in American society, but seek to do this for all Americans.

Location: Los Angeles, CA 

Organization mission statement: Define American is a non-profit media and culture organization that uses the power of story to transcend politics and shift the conversation about immigrants, identity, and citizenship in a changing America.

This organization or cause is a 501(c)3 non-profit: Yes

What groups or causes does your organization serve?: We work to increase awareness of the role of immigrants in American society, but seek to do this for all Americans.

Project description: We'd like to create a series of T-Shirts and clothes called "would you pass the citizenship test"? On the front would be that question, on the back would be the answer. This would join other products on https://shop.defineamerican.com/, and would take the place of "Immigrants Make America Great" as our primary product line.

Project needs: brand messaging / voice, photography, marketing strategy

Other project needs not listed above: We would also like photography of people wearing the clothing if possible.

Project Timeline: 3-6 months

How will this creative work help you overcome challenges or meet specific goals?: The goal of this is to increase the conversation among citizens about their level of civic involvement and their perception of what immigrants go through in the process to become citizens.

Current website: https://shop.defineamerican.com

Facebook: https://facebook.com/DefineAmerican/

Twitter: DefineAmerican

Instagram: https://www.instagram.com/defineamerican/


Find out more about how to work on this project: